Glossier You Popup
Temporary Retail
London, UK
2024
Conceived as an immersive exploration of memory, identity, and scent, the Glossier You Popup was a temporary environment created to celebrate Glossier You, the brand’s signature fragrance. Located on Regent Street in London, the project translated the invisible and deeply personal nature of fragrance into a series of spatial experiences, inviting visitors to navigate a sequence of sensory realms shaped by perception, emotion, and discovery.
Collaborators: Marie Suter, Madeleine Angus, Isioma Iyimah, Adriana Deleo, Caitlin Gainswindt, Penda N’diaye
Photographer: Henry Bourne
British Vogue
To preserve a sense of intimacy and immersion, occupancy was intentionally limited, allowing only six visitors to move through the installation at a time. A series of theatrical spaces unfolds behind layered velvet curtains, balancing anticipation with discovery.
Each room engages a different sense, from an ASMR-inspired environment focused on sound and tactility to surreal, dreamlike chambers informed by references ranging from Lewis Carroll to David Lynch.