Glossier You Fleur Popup
Fragrance Launch
Paris, France
2025
In partnership with Random Studio, the popup is designed as an ethereal landscape of discovery, the space invites guests to wander through a delicate, dreamlike environment that blurs the line between nature, brutalist forms, and artistry.
Design Collaborators: Random Studio, Taylor Tindall, Marie Suter, Veronica McCarthy, Paige Handserd
Production Partners: Double Dragon
Photography: Juan Juarez
Press: French Vogue , Forbes , New York Times
Within the ‘garden’, the first of the varied experiences, a series of intimate pavilions—each veiled in layers of sheer fabric—showcase 3 different fragrances. These spaces feel like natural extensions of the landscape, seamlessly integrating into the surroundings with translucent veils of fabric, diffused lighting, and unique soundscapes that evoke the essence of each scent.
Guests then descend into the grand Fleur atrium, where a transparent, undulating pavilion inspired by the works of Richard Sera and Robert Irwin, encases the main experience and anchors the space. Curiosity captivates guests as they move downward into a pathway of wonder and fascination, wading through petals that pile on the ground and float gently from above. This sensory descent leads to a personalized, responsive interaction, bespoke to each individual.