Glossier NYC Flagship
New York, NY
Permanent Retail
2023
Glossier NYC draws inspiration from both the origins of the brand and the nuanced details we love about New York City. The use of contrasting materials in our spaces is integral in the Glossier design palette, but with each store we find ways to twist and play with details so the store responds to its context.
Collaborators: Julia Muntean, Charles Dorrance-King, Adriana Deleo, Marie Suter
Photographer: Sean Davidson
In many ways, the materiality takes queues from the New York City loft––elegant, raw, familiar, unfinished, with touches of vibrant reds and polished finishes taking queues from water standpipes and the atmosphere of an unfinished SoHo loft.
Glossier NYC will enable visitors to test and try our products in different formats––a patented product testing system, a wet bar area for trying skincare products, and specialized beauty appointments where employees create a personalized experience.