Dior Cruise 2018
Calbassas, CA
Creative Set Design with Bureau Betak
2017
Rather than building architecture, a curated, temporary encampment was installed within the landscape. Guests arrived via a winding dirt road and were deposited into a series of open-sided white canvas tents furnished with natural-toned cushions, rugs, and low seating.Rather than resembling luxury hospitality, the space was meant to feel more like an elevated desert base camp.
Collaborators: Simon Caillaud, Alex de Betak, Maria Grazia
The runway itself was simply the earth. Models walked along a packed dirt path cut directly through the terrain, eliminating any distinction between stage and site. There were no risers, glossy platforms, video screens, or theatrical backdrops. Instead, the surrounding hills became the scenography